FWAA Trade Show & Education Conference
Batter Up! — November 6 @ Globe Life Field
On Thursday, November 6, FWAA takes over Globe Life Field—home of the Texas Rangers—for a one-day doubleheader designed to sharpen skills and supercharge connections. Spend the day leveling up at the Education Conference, then roll straight onto the concourse for the FWAA Trade Show—a big-league evening of discovery, demos, and deals.
Get Fired Up with your game plan for 2026: high-energy learning, practical playbooks you can use the next morning, and face-to-face access to the partners who keep your communities running. FWAA President Sarah Turner (J Street Property Advisors) and FWAA Committee Chair Jamie Woody (Trinity Residential) will host the day, welcoming professionals from across DFW for culture-building, resident-delighting, career-accelerating content—delivered in one iconic venue.
When & Where
Thursday, November 6, 2025 • Globe Life Field
(734 Stadium Dr., Arlington, TX)
Education Conference: 9:00 AM–5:00 PM
Trade Show: 4:00–7:30 PM
Education Conference
9:00–4:00 PM
Globe Life Field Third Floor Concourse
Keynote: Anthony McLean
Fueling Leadership & Performance Through Storytelling and Mental Wellness
Get Fired Up on how do we regain our enthusiasm, recapture our joy, and bring our best to the people we serve? Anthony McLean—called a “master storyteller”—delivers a dynamic, research-backed keynote that fuses humor with practical tools for leaders and teams. You’ll learn how story drives culture, how mindset fuels performance, and how small daily habits can reboot energy at work and at home. Expect memorable frameworks you can share with your teams, plus quick wins to elevate communication, morale, and results.
You’ll leave with:
- A storytelling toolkit to boost engagement and influence
- Simple, daily practices to protect mental health and spark joy
- Communication moves that build trust—on site, in the field, and across regions
Session Spotlight: 5-Star Internal Customer Service
Jason Loughridge, Washington Multifamily Housing Association (WMFHA)
Want exceptional resident experiences? Start behind the scenes. Jason Loughridge shows how the same principles that delight residents can transform internal workflows. Identify your internal customers, turn routine hand-offs into “wow” moments, and create a personal action plan that brings accountability back to your property or portfolio.
Key takeaways: Map your internal customer network (and pain points) • Translate five-star resident service to team-to-team service • Use micro-moments to reduce friction, speed make-readies, and lift satisfaction.
Session Spotlight: Unleashing Creativity—Embracing Failure as a Catalyst for Innovation
Donna Harbers, Artist & Chief Joy Officer, JoyShine
When your hands get creative, fear gets quiet. Former education executive turned creative entrepreneur Donna Harbers leads a hands-on workshop that turns “What if we fail?” into “What can we learn?” You’ll try low-risk creative exercises, then apply that same energy to everyday challenges—problem-solving, team brainstorming, and resident communications.
Walk-away value: Tools to frame experiments so teams feel safe to try (and learn) • Rapid-idea methods to move from stuck to solutions • Ways to convert small wins into momentum your team can feel.
Event Hosts: Sarah Turner, 2025 FWAA President (J Street Property Advisors) • Jamie Woody, FWAA Committee Chair (Trinity Residential)
Thanks to Our Sponsors
Title Sponsor: Sponsorship Available
Gold: Renova One/MFI & Precision Appliance Leasing
Silver: Maintenance Supply Solutions
Bronze: The Liberty Group • Poolsure
Trade Show
4:00–7:00 PM
Globe Life Field Concourses
Multifamily Owner-Manager Operators attend for FREE!
Cap your day with a big-league showcase: 150+ supplier companies bringing the latest products, technologies, and services for multifamily operations. Compare solutions side-by-side, meet the reps you’ll call all year, and grab a ballpark bite while you do it. From make-ready tools and pool systems to resident-experience platforms and energy-saving upgrades, the FWAA Trade Show is where problems meet partners.
What to expect:
- Hands-on demos to choose faster and smarter
- Face-to-face networking with peers across DFW—your next mentor, hire, or vendor might be one conversation away
- The full ballpark experience—concessions, bars, and a few surprises under the roof
Why attend (even if you “have your vendors”):
- Backup options prevent downtime and protect budgets
- New tech reduces callbacks, speeds turns, and lifts resident satisfaction
- Fresh relationships = faster quotes, better pricing, and priority service
Did you know? Multifamily promotes from within. The leasing pros and porters you bring today become the managers and supervisors you’ll rely on tomorrow. Bring the team and build their network now.
Quick Details
- Date/Time: Thursday, Nov 6 • 4:00–7:30 PM
- Place: Globe Life Field, Arlington
- Cost: FREE for multifamily professionals
- Supplier note: You must exhibit to attend the Trade Show.
Ready to join us? Scan the registration QR code in this issue or visit the event page to reserve your spot. Come for the education, stay for the show—and leave with solutions, partners, and momentum for 2026.
