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Give ‘Em The Pickle:

January 15, 2025 @ 9:00 am 12:00 pm


Give ‘Em the Pickle: Creating Customer Experiences in a Modern Market

Event Details

The multifamily industry is constantly evolving, but one thing remains unchanged—the importance of delivering exceptional service. The experience provided is the ultimate deciding factor in whether a prospect leases, a resident renews, or an employee stays for many years.

In today’s market, “customer service” is a term everyone recognizes. Phrases like “we put the customer first” or “the customer is always right” are common in businesses. However, successful organizations know that customer service goes beyond slogans and posters. The nation’s top businesses have learned that customer service is their business. Even further, they focus on creating memorable and valuable experiences that enhance their brand in meaningful ways.

Creating an impactful sales experience is more than just a transaction—it’s a chance to connect with people, to brighten their day, and to leave a lasting impression. That personal connection, whether face-to-face or through the quality and pride of your service or product, drives your business forward. It’s that personal touch that makes customer service a noble profession and builds a thriving business.

What You Will Learn in This Training:

  • The Four Elements of Customer Service: Explore the key components that drive successful brands.
  • Implementing a “Pickle Philosophy”: Learn how to consistently deliver that extra touch that sets your business apart.
  • Building Your Personal Brand: Understand how to create a 5-star likeability factor through your personal brand.
  • Thriving in a Modern Market: Gain insight into brand awareness and the power of communication skills in today’s customer-driven world.

Pricing Information

FWAA Members: $109
Non-Members: $159
STAR Subscriber: Prepaid

Agenda

8:30 am — Class Begins

Cancellation Policy

All cancellations must be received in writing emailed to education@livefw.org no later than 48 hours prior to the class start time.  Written confirmation will be sent via e-mail.  Substitutions are allowed, no shows will be billed.

By registering for this program, you agree that you have read and understood the cancellation policy.

Venue Information

Fort Worth Apartment Association

860 Aiport Frwy, #101
Hurst, Texas 76054 United States
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817-284-1121
View Venue Website

About the Instructor

Katy Polanco, CALP, NAAEI Faculty
VP Of Learning & Development
Olympus Property

Event Contact Information
Gregory Ann Goldrick – gregory@livefw.org