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CALP (Certified Apartment Leasing Professional)
July 9 @ 9:00 am – 4:30 pm
Earning your CALP credential, many people’s first industry credential shows your employer that you’re committed to a career in residential property management.
Course Dates Are: 9 to 4:30pm
July 9 — Bringing in New Residents: Be Prepared & Marketing and Maintaining Your Community
July 10 —Why Your Competition Matters & Relevant Laws and How To Apply Them
July 11 —The Sales Process and Building Relationships & Effectively Meeting the Needs of Current Residents
July 12 1/2 day — Market Analysis for Leasing Professionals
SET YOURSELF APART from other leasing professionals by earning your national designation recognized across the country by the National Apartment Association.
You’ll learn about
- Using technology to generate traffic
- Measuring and managing your community’s reputation
- Inspecting the leasing center, tour route, model units, and vacant apartments
- Researching the competition and building relationships with competitors
- Compiling a comprehensive community resource tool
- Creating effective marketing plans
- Relationship sales process and evaluating your personal sales performance
- Evaluating a prospect’s commitment level and overcoming objections
- Preparing prospects for the next steps in the rental process
- Applying fair housing law and communicating rental criteria
- Qualifying prospective residents according to rental policy
- Preparing and reviewing leases with new residents
- Move-In processes
- Responding to resident issues and maintenance requests
- Building relationships with residents and creating a sense of community
- Reporting incidences, maintaining documentation, and taking corrective action
- Maximizing revenue and operational efficiency
- Securing and processing lease renewals
- Conducting a market survey
Industry Experience Requirement:
CALP Candidates must complete the following requirements to obtain the CALP Designation:
- A minimum of 6 months of onsite property management experience.
- Individuals without this experience may earn a provisional certificate.
- Have successfully completed CALP coursework, and
- Meet all examination requirements within 6 months of enrolling in the program.